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The CEO Store
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The CEO Store VOLUME 2: Structure & Strategy – “Build It Right”
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MAY 2025 (1).jpg
MAY 2025 (1).jpg

VOLUME 2: Structure & Strategy – “Build It Right”

$499.00

Volume 2: Structure & Strategy – “Build It Right”

You’ve started. Now it’s time to structure your business like a CEO.

You’ve got the name. Maybe even a few clients. But behind the scenes? Things feel messy. Your prices don’t match your value. You’re still guessing at your money. You want to grow, but you know something’s missing.

Volume 2 of Business in a Box is your back-end blueprint.

We help you clean up, organize, and strategically set up the foundation that supports long-term growth, consistent revenue, and financial clarity.

What You’ll Get:

✔️ Business Budget & Financial Forecasting Template
Know what’s coming in, what’s going out, and how much you really need to thrive.

✔️ Banking & Bookkeeping Setup
Step-by-step guide to opening your business bank account and choosing tools to manage your money like a pro (even if you’re not one).

✔️ Plug-and-Play Pricing Calculator
Confidently price your services or products using real numbers, not guesswork or comparison.

✔️ Business Registration Guide
Learn how to set up your Google Business page, apply for a DUNS number, and register any licenses you need to operate smoothly and legally.

✔️ Business Credit Starter Kit
Start building business credit the right way with vendor accounts, EIN usage, and early credit-building steps.

✔️ Services Script + Elevator Pitch
Master how to talk about your business in DMs, emails, networking events, and on your website. No more awkward pauses.

✔️ Fill-in-the-Blank Business Plan
Craft a simple but effective plan for growth, funding, or staying on track as you scale.

✔️ First Offer Builder
We help you develop your first (or next) signature offer, package, or freebie with structure, pricing, and positioning included.

By the end of Volume 2, you’ll:

  • Have a financial plan that makes sense (and profit)

  • Be set up to take payments, track expenses, and stay audit-ready

  • Know exactly how to talk about your business and what you sell

  • Have a first or next offer that’s structured, priced, and ready to promote

  • Be prepared for the systems and automation we introduce in Volume 3

This is for you if:

  • You’re already offering services but feel unorganized

  • You’ve never created a true business budget or financial forecast

  • You’re undercharging or unsure how to price your work

  • You want to grow your business with more structure and less stress

Quantity:
Add To Cart

Volume 2: Structure & Strategy – “Build It Right”

You’ve started. Now it’s time to structure your business like a CEO.

You’ve got the name. Maybe even a few clients. But behind the scenes? Things feel messy. Your prices don’t match your value. You’re still guessing at your money. You want to grow, but you know something’s missing.

Volume 2 of Business in a Box is your back-end blueprint.

We help you clean up, organize, and strategically set up the foundation that supports long-term growth, consistent revenue, and financial clarity.

What You’ll Get:

✔️ Business Budget & Financial Forecasting Template
Know what’s coming in, what’s going out, and how much you really need to thrive.

✔️ Banking & Bookkeeping Setup
Step-by-step guide to opening your business bank account and choosing tools to manage your money like a pro (even if you’re not one).

✔️ Plug-and-Play Pricing Calculator
Confidently price your services or products using real numbers, not guesswork or comparison.

✔️ Business Registration Guide
Learn how to set up your Google Business page, apply for a DUNS number, and register any licenses you need to operate smoothly and legally.

✔️ Business Credit Starter Kit
Start building business credit the right way with vendor accounts, EIN usage, and early credit-building steps.

✔️ Services Script + Elevator Pitch
Master how to talk about your business in DMs, emails, networking events, and on your website. No more awkward pauses.

✔️ Fill-in-the-Blank Business Plan
Craft a simple but effective plan for growth, funding, or staying on track as you scale.

✔️ First Offer Builder
We help you develop your first (or next) signature offer, package, or freebie with structure, pricing, and positioning included.

By the end of Volume 2, you’ll:

  • Have a financial plan that makes sense (and profit)

  • Be set up to take payments, track expenses, and stay audit-ready

  • Know exactly how to talk about your business and what you sell

  • Have a first or next offer that’s structured, priced, and ready to promote

  • Be prepared for the systems and automation we introduce in Volume 3

This is for you if:

  • You’re already offering services but feel unorganized

  • You’ve never created a true business budget or financial forecast

  • You’re undercharging or unsure how to price your work

  • You want to grow your business with more structure and less stress

Volume 2: Structure & Strategy – “Build It Right”

You’ve started. Now it’s time to structure your business like a CEO.

You’ve got the name. Maybe even a few clients. But behind the scenes? Things feel messy. Your prices don’t match your value. You’re still guessing at your money. You want to grow, but you know something’s missing.

Volume 2 of Business in a Box is your back-end blueprint.

We help you clean up, organize, and strategically set up the foundation that supports long-term growth, consistent revenue, and financial clarity.

What You’ll Get:

✔️ Business Budget & Financial Forecasting Template
Know what’s coming in, what’s going out, and how much you really need to thrive.

✔️ Banking & Bookkeeping Setup
Step-by-step guide to opening your business bank account and choosing tools to manage your money like a pro (even if you’re not one).

✔️ Plug-and-Play Pricing Calculator
Confidently price your services or products using real numbers, not guesswork or comparison.

✔️ Business Registration Guide
Learn how to set up your Google Business page, apply for a DUNS number, and register any licenses you need to operate smoothly and legally.

✔️ Business Credit Starter Kit
Start building business credit the right way with vendor accounts, EIN usage, and early credit-building steps.

✔️ Services Script + Elevator Pitch
Master how to talk about your business in DMs, emails, networking events, and on your website. No more awkward pauses.

✔️ Fill-in-the-Blank Business Plan
Craft a simple but effective plan for growth, funding, or staying on track as you scale.

✔️ First Offer Builder
We help you develop your first (or next) signature offer, package, or freebie with structure, pricing, and positioning included.

By the end of Volume 2, you’ll:

  • Have a financial plan that makes sense (and profit)

  • Be set up to take payments, track expenses, and stay audit-ready

  • Know exactly how to talk about your business and what you sell

  • Have a first or next offer that’s structured, priced, and ready to promote

  • Be prepared for the systems and automation we introduce in Volume 3

This is for you if:

  • You’re already offering services but feel unorganized

  • You’ve never created a true business budget or financial forecast

  • You’re undercharging or unsure how to price your work

  • You want to grow your business with more structure and less stress

VOLUME 2: Structure & Strategy – “Build It Right”

Who It’s For:

  • Entrepreneurs who’ve started but feel disorganized behind the scenes

  • Business owners making money but not tracking it

  • Founders overwhelmed by pricing, structuring services, or scaling

  • Creatives or service providers who need a clean back-end and strategic plan

What’s Included

1. Business Budget & Financial Forecasting Template – “Know Your Numbers”

A plug-and-play spreadsheet to:

  • Track monthly expenses and revenue goals

  • Plan for taxes and profit

  • Project 3-, 6-, and 12-month cash flow

Benefit: Confidence in your numbers. No more guessing whether your business is sustainable or profitable.

2. How to Open a Business Bank Account + Choose Accounting Tools – “Separate Your Coins”

Guidance on:

  • What documents you need to open a business account

  • Choosing a tool (Wave, QuickBooks, Notion, Excel)

  • Setting up a simple bookkeeping routine

Benefit: Avoid tax headaches. Stay audit-proof and organized like a real CEO.

3. Offer & Package Pricing Formula + Calculator – “Charge What You’re Worth”

Includes:

  • Realistic pricing strategy (based on cost + value + time)

  • Hourly and package-based calculator

  • Pricing confidence checklist

Benefit: Ditch undercharging. Walk away knowing how to price to profit — not just to sell.

4. Business Registration Guide – “Make It Official Everywhere”

Covers:

  • DUNS Number (for funding & contracts)

  • Google My Business (get found online)

  • State and county licenses based on business type

Benefit: Position your business for grants, growth, and visibility. Set yourself up to scale.

5. Business Credit Starter Kit – “Build Leverage, Not Just Sales”

Step-by-step on:

  • Creating business credit profiles

  • Starter vendors to apply for

  • How to separate personal and business credit

Benefit: Build the foundation to borrow and grow without always using your own money.

6. Elevator Pitch + Services Script – “Talk About Your Business Like a Pro”

Includes:

  • How to write a one-liner pitch

  • Sample service introductions and value statements

  • Templates for DMs, emails, and networking events

Benefit: Sell yourself without sounding salesy. Speak about your business with clarity and confidence.

7. Simple Business Plan Template – “Your Vision, Mapped Out”

A fill-in-the-blank PDF that covers:

  • Mission, audience, goals, offer stack, income streams

  • Marketing plan basics

  • 1-year roadmap

Benefit: Have a real plan to grow — not just vibes. Use this for funding, coaching, or clarity.

8. Setting Up Your First Offer – “From Idea to Income”

Includes:

  • Guide to choosing a service, product, or freebie

  • Step-by-step framework to package and launch

  • Tips on naming, describing, and pricing your first offer

Benefit: Stop waiting for perfection. Get your first (or better) offer live and ready to sell.

The Whole CEO, LLC | thewholeceo@gmail.com

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