ARIZONA BUSINESS CONFERENCE
The CEO Formula: Creating Your Blueprint for Funding, Healing, and Aligning
APRIL 10-12 PHOENIX, ARIZONA
The Whole CEO Conference is a 3-day experience created for entrepreneurs who are ready to strengthen their business from the inside out. Over the course of the weekend, attendees will gain practical education, real tools, and meaningful support around business growth, funding readiness, strategy, healing, and alignment. This is not just about inspiration it is about helping entrepreneurs walk away with clarity, direction, and actionable next steps they can apply to their business immediately. Each day is designed to serve a different part of the entrepreneurial journey, giving attendees the opportunity to learn from business experts, engage in powerful conversations, and build connections with other business owners who understand the realities of entrepreneurship. Whether you need help getting your business structured, preparing for funding, improving your systems, or reconnecting with your vision as a CEO, this conference is designed to pour into both the person and the business behind the brand. While The Whole CEO Conference is a full 3-day experience, we understand that every entrepreneur’s schedule and needs are different. You can attend all three days for the full transformation, or choose to join us for just one or two days based on what fits your season and goals best. No matter which option you choose, you will leave with valuable insight, resources, and momentum to move your business forward.
GRAB YOUR TICKETS
Conference Location: Heritage Headquarters 515 E Grant ST Suite 101 Phoenix, AZ 85004
Friday: 9a-4p
Saturday: 9a-4p
Sunday Brunch: 10a-2p
YOU CAN COME ONE DAY, TWO DAYS, OR ALL THREE
WHAT TO EXPECT?
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Structure. Strategy. Systems.
The first day is all about setting the foundation to build and scale with clarity.You’ll learn:
The CEO Formula and how it applies to every business stage
Time management and designing your CEO day
Understanding your business numbers and what they should look like
Creating systems, SOPs, and structure that sustain growth
Legal and operational readiness: business trusts, entity setup, and protection
You’ll walk away with your Blueprint Template, a personalized guide to organize your operations, time, and money flow like a true CEO.
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Day 2: Funding & Financial Freedom: Readiness Meets Opportunity
Theme: Funding is the Core.
You can’t scale what you can’t fund. This day equips you to become fundable, bankable, and financially disciplined.You’ll learn:
How to prepare for funding. what lenders and investors look for
How to separate personal and business finances (stop commingling funds!)
Building business credit and repairing personal credit
Understanding grants, commercial lending, and microfunding
Money mindset: healing financial trauma and learning disciplined investing
Funding Panel:
Financial Advisor
Credit Repair Specialist
Business Credit Expert
SBA Representative
Banker
Grant Writer
Special Sessions:
Funding Readiness Checklist Workshop
The Money Blockage Exercise
Healing Financial Trauma
Business Trusts for Wealth Protection
Day 2 is where funding readiness meets financial freedom, you’ll leave knowing how to fund, protect, and grow your business with confidence.
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Alignment & Advancement, Becoming the Whole CEO
Theme: Heal it. Fund it. Protect it. Align it.
You’ve built the systems and the strategy , now it’s time to step fully into alignment.You’ll learn:
How to operate from peace, not pressure
Leadership strategies that merge wellness and work
How to pivot with purpose and make data-driven CEO decisions
Strategic networking and collaborations that expand your reach
The spiritual and emotional alignment of sustainable success
The Whole CEO Formula Experience, a guided reflection and goal-setting session to help you apply your new formula to your next quarter.
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The Conference is designed for entrepreneurs who need guidance with:
CEO skills (the difference in working in your business and properly running your business)
Funding/Grants
Mindset
Business strategy
Business planning
Avoiding common legal pitfalls
Mindset & balance in business
Why Attend
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Why Attend *
More Than a Conference, It’s a Community
The CEO Formula isn’t just another weekend of panels and inspiration.
It’s a movement, a community designed to help you fund smarter, lead stronger, and live in alignment long after the conference ends.
When you attend, you’re not just taking notes…
You’re joining a circle of women CEOs who are building wealth, systems, and healing together.
You’ll Walk Away With:
Your Personalized Blueprint
Create a step-by-step plan for your business, from systems to structure to scaling. You’ll know exactly what your next 90 days should look like, what your business needs, and how to execute with confidence.
Funding Readiness & Financial Power
Gain access to lenders, SBA advisors, bankers, and funding experts who will walk you through business credit, grants, and financial strategy.
You’ll leave with a funding-ready plan, equipped with the documents, clarity, and confidence to secure capital for your business.
CEO-Level Strategy & Systems
Learn proven frameworks for organization, delegation, and scaling so you can stop hustling and start leading.
Discover how to structure your operations, manage your time like a CEO, and make decisions from discipline, not emotion.
Healing & Alignment
Business doesn’t grow faster than you do.
You’ll address money blockages, burnout patterns, and emotional barriers that keep you from leading boldly, supported by therapists, coaches, and fellow CEOs who understand the journey.
A Lifelong Community
When the conference ends, the Whole CEO community begins. You can either join our FREE accountability group, Our paid membership or get access to our 6-week blueprint. Through our 6-Week Blueprint Formula Accelerator, accountability calls, and private groupme group, you’ll stay connected, supported, and guided as you apply what you’ve learned.
This is aftercare for entrepreneurs, helping you maintain your focus, alignment, and funding readiness throughout the year.
📈 Real-World ROI
Every session, speaker, and connection is curated to produce measurable results. new funding opportunities, new systems, and renewed clarity. This isn’t motivation for the moment, it’s support and accountability for the unknown journey ahead.
Why Entrepreneurs Love This Experience
You’ll finally know how to build structure around your purpose
You’ll become financially fluent and funding-ready
You’ll heal the habits that sabotage your growth
You’ll meet collaborators and experts invested in your success
You’ll join a community that holds you accountable and helps you rise
The Whole CEO Difference
At The Whole CEO, we don’t just teach entrepreneurship, we teach sustainability connected with healing. When you leave, you’ll carry more than information, you’ll carry a Blueprint Formula for a business and life that feels as good as it performs.This isn’t a typical conference, it’s a formula.
One that helps you:
✅ Fund your next level with clarity and strategy
✅ Build a business that’s protected, profitable, and purpose-led
✅ Heal what’s been holding you back
✅ Align your leadership with your lifestyle
✅ Connect with a tribe of powerful women CEOs building legacies
