The CEO Standard: The Preview Experience

Going Deeper Than the Logo

Saturday, July 18, 2026
10:00 AM – 2:00 PM
Arizona One Building
400 E. Van Buren, Suite 102
Phoenix, Arizona

Tickets: $30
Light refreshments will be provided.

It is time to go deeper than the logo.

The CEO Standard: The Preview Experience is the official kickoff to The Whole CEO’s annual conference season and a powerful precursor to next year’s conference. This in-person business workshop is designed for entrepreneurs who are ready to move beyond surface-level branding and start building the structure, strategy, and systems needed to grow like a real CEO.

Your logo may introduce your brand, but your marketing, systems, customer experience, and backend structure determine whether your business can actually grow.

During this workshop, we will focus on the foundation every CEO needs to strengthen: clear marketing, intentional visibility, business systems, consistency, and the behind-the-scenes structure that supports sustainable growth.

This experience will also introduce the theme and direction for next year’s Whole CEO Conference, giving attendees a first look at the energy, conversations, and transformational business development that is coming next.

What You Can Expect

This workshop is for the entrepreneur who knows they have more to build, more to refine, and more to organize. Whether you are still building your business foundation or preparing for your next level of growth, this room is designed to help you think bigger and move smarter.

We will discuss:

• How to market beyond just having a logo or pretty visuals

• Why systems are necessary for business growth and client experience

• How to create consistency in your brand, operations, and visibility

• What separates a hobby mindset from a CEO mindset

• How to prepare your business for funding, partnerships, growth, and opportunity

• What to expect from the upcoming Whole CEO Conference season

This is not just another networking event. This is a working room for CEOs who are ready to be honest about what is missing, strengthen their business foundation, and position themselves for the next level.

Who Should Attend

This event is perfect for entrepreneurs, service providers, creatives, nonprofit founders, and small business owners who are ready to become more intentional with how they show up, how they market, and how they operate.

You should be in the room if you are ready to:

• Get clear on what your business needs next

• Build stronger systems behind your brand

• Improve your marketing and visibility

• Connect with other serious entrepreneurs

• Preview the next Whole CEO Conference experience

• Move from simply having a business idea to operating with a CEO standard

Why This Matters

Too many entrepreneurs stop at the logo.

But real businesses are built through clarity, consistency, systems, strategy, and execution. The CEO Standard is about raising the expectation for how you lead, market, organize, and grow your business.

This preview experience will help you look honestly at your business and identify what needs to be strengthened before your next season of growth.

Event Details

Date: Saturday, July 18, 2026
Time: 10:00 AM – 2:00 PM
Location: Arizona One Building
Address: 400 E. Van Buren, Suite 102, Phoenix, Arizona
Ticket Price: $30
Includes: In-person workshop experience, business-building conversation, conference preview, networking, and light refreshments.

Reserve Your Seat

Seats are limited for this in-person experience. Come ready to learn, connect, reflect, and take your business deeper than the logo.

RSVP today and join us for The CEO Standard: The Preview Experience.