VOLUME 1: Vision & Foundation – “From Dream to Decision”
Who Is This For?
This is for the entrepreneur who:
Has an idea (or a few!) but doesn’t know where to start
Feels overwhelmed by legal and branding tasks
Wants to feel confident presenting their business online and in person
Needs a step-by-step guide to bring their idea to life without overthinking or overspending
What's Included:
1. Clarity Workshop – “Define Your Why, Know Your Who”
A guided worksheet and video session to help you:
Get crystal clear on your “why”
Understand your mission and values
Identify who you’re here to serve (ideal client profile)
Determine which idea to start with
Benefit: Say goodbye to confusion. You'll know exactly who your business is for and how to talk to them.
2. Brand Discovery Session – “Your Brand, Your Vibe”
Prompts and examples to help you:
Choose your brand name with purpose
Create a tagline that speaks to your audience
Choose your brand colors, voice, and energy
Benefit: Build a brand that people recognize, trust, and remember.
3. Legal Formation Guide – “Pick the Right Path”
Step-by-step breakdown of:
LLC vs. Sole Proprietor vs. Nonprofit
Which one fits your goals
Links to file on your state website
Benefit: Feel legit and protected from day one — no legal guesswork.
4. EIN + Domain + Business Email Setup – “Online & Official”
You’ll learn:
How to apply for a FREE EIN in minutes
How to search and purchase a domain
How to set up a professional Gmail or Outlook account
Benefit: No more using your personal info or @gmail — step into CEO mode.
5. Business Name Search Worksheet – “Don’t Get Sued Later”
Check availability at the state level and with USPTO:
State business database links
USPTO trademark search
Social media + domain availability checklist
Benefit: Make sure your name is unique, protected, and available before you invest in branding.
6. Visual Identity Guide – “Look Like a Brand, Not a Hobby”
Includes:
Canva brand board template
Sample color palettes and font pairings
Understanding your vision
Benefit: Get a professional visual presence without paying a designer.
7. 30-Day Content Plan – “Create Buzz Before You Launch”
Includes:
30 caption prompts
Reel ideas to build anticipation
Sample launch calendar
Benefit: Build momentum and excitement online even if you haven’t launched yet.
8. One-on-One Check-In Call (30 min) – “Let’s Make Sure It’s Working”
Personalized review of your:
Brand direction
Entity choice
Create launch timeline
Benefit: Ask questions, get feedback, and stay accountable with someone who’s done it.